Photo by Georg Arthur Pflueger on Unsplash

This startup is making caregiving more accessible and efficient through a digital-first approach.

Around the world, there are millions of people with intellectual disabilities such as Alzheimer’s and autism who require caregivers in order to live a safe and healthy life. For many families, finding, paying, and coordinating good-quality caregivers can be an overwhelming task.

CareFlick is a new startup that has developed a new digital platform for caregivers and families. It is a mobile app with an AI engine that uses patient and caregiver data to personalize care and a social platform for caregivers to connect, communicate, share and learn.

My wife and I have first-hand experience with hiring and managing caregivers. They are wonderful people, but they don’t always have deep expertise with a particular medical need, and we’ve had to create ad hoc solutions to documentation and communication between different caregivers and our family members. With the CareFlick platform, caregivers can learn about personalized activities, therapies, and methodologies specific to the patient’s condition. They can also journal everything so that family members are kept informed, and they can connect with other caregivers and experts.

The market is huge. 1–3 percent of the global population has some form of intellectual disability, and more than $20 billion/year is spent on caregivers. CareFlick is bringing new digital technology to this huge market, giving caregivers and families access to tools that improve patients’ lives and make high-quality care more accessible to all.

CareFlick will be presenting at Demo Day for the 4thly Startup Accelerator this Thursday! Find out more.



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Bret Waters

Silicon Valley guy. I teach entrepreneurship at Stanford, run the 4thly Startup Accelerator, and coach startup CEO’s at Miller Center. Also, I love fish tacos.