This startup is using technology to help people discover and explore National Parks.
National Parks are treasured places, all over the world. And yet often the government agencies that run them lack the budget to promote tourism and offer resources to visitors.
Nowhere is this more true than in the Northern Territory of Australia. Nearly 25% of the land is protected areas — national parks, preserves, and conservation areas — and the Northern Territory is home to some of the most spectacular landscapes on earth. Yet these Australian National Parks receive nowhere near the attention they deserve.
A new startup venture, Norther, is dedicated to helping people to discover and explore the National Parks of Australia’s Northern Territory. Through Norther’s website and extensive set of social media properties, the venture provides awareness and resources, encouraging people from all over the world to come experience these magical National Parks. Norther was founded by an entrepreneur who splits her time between Darwin and Silicon Valley, so she knows both the beauty of the Northern Territory and the digital methodologies needed to make the venture a success.
Norther is a great example of a social enterprise — a venture that applies commercial strategies to achieving social and environmental impact. In this case, the venture’s efforts to support the National Parks of the Northern Territory are given economic sustainability through the monetization of merchandise and affiliate marketing.
Lyndon Johnson said of National Parks,“If future generations are to remember us with gratitude rather than contempt, we must leave them something more than the miracles of technology. We must leave them a glimpse of the world as it was in the beginning”. Norther is using technology to make sure that everyone has a chance to experience “the world as it was in the beginning”, by visiting the extraordinary National Parks of the Northern Territory of Australia.
