Photo by Alexandre Pellaes on Unsplash

This new startup has developed software to measure the impact of thought leadership at conferences.

I’ve spoken at many conferences over the years, representing different roles and in different contexts. For an entrepreneur or a business executive it’s often a big part of spreading the word, building a brand, establishing yourself as a thought leader, and connecting with influential people in the sector.

But it’s also very expensive. And it takes time away from other things (like running your business!). So how do you choose which conferences to choose, and which speaking opportunities are likely to be worth the effort?

A new startup in NYC, Sproxxy, is developing an AI-driven software platform to do just this. Speakers, PR firms, and Fortune 500 companies can use the platform to target, collaborate, and measure the effectiveness of their thought leadership efforts. The founder of Sproxxy, Melanie Samba, has spent the past 20 years developing and executing strategic communications plans for Fortune 500 C-suite executives and celebrities. She knows how this process is done properly— and she’s baking her knowledge and experience into the new Sproxxy software platform.

Conferences and speaking engagements are a huge industry — $18 billion in the US and much larger worldwide. So for professionals, speakers, and corporate executives everywhere, choosing which part of this to participate in (and figuring out how to measure the effectiveness) is crucially important.

Long ago, John Wanamaker famously said “I know half the money I spend on advertising is wasted, the trouble is I don’t know which half”. Wanamaker would be very pleased to know that with Sproxxy, corporations and PR pros will be able to actually measure the effectiveness of their strategic communications and speaking engagements.

Sproxxy will be presenting at Demo Day for the 4thly Startup Accelerator.



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Bret Waters

Bret Waters

Silicon Valley guy. I teach entrepreneurship at Stanford, run the 4thly Startup Accelerator, and coach startup CEO’s at Miller Center. Also, I love fish tacos.