Photo by Jeff King on Unsplash.

How entrepreneurs should think about the competitive landscape for their venture.

And how you might represent it in your pitch deck.

All startups operate within a landscape of competitors and alternatives. One of the worst things an entrepreneur can say to a venture investor is “And best of all, we have no competition!”.

Don’t do this. It tells us nothing about how your venture is positioned, it just tells us that you think the product with the most features will win (which is almost never true).
This shows that you actually understand the landscape, and have intention with regard to positioning.

I’m a Silicon Valley guy. I teach entrepreneurship at Stanford, coach startup CEO’s at Miller Center, and run the 4thly Startup Accelerator. Also, I love tacos.