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The Launch Path: Step 7

Sales and marketing (aka customer acquisition) is the most important function of at any company — if you don’t get customers, nothing else matters.

From The Launch Path — a new book under development.

It’s easy for startup entrepreneurs to get hung up on things that matter less, at the expense of the things that matter more.

Photo by Unsplash.

Many workers today are choosing the “Digital Nomad” lifestyle. But humans still crave in-person socializing.

Photo by CHUTTERSNAP on Unsplash

In the next few years, electric vehicles will go from 3% of the market to 30%. But will the charging infrastructure be in place?

Photo by billow926 on Unsplash

Billions of tickets are sold every year, in a very old-fashioned way. It’s a sector that is ripe for innovation.

Bret Waters

Silicon Valley guy. I teach entrepreneurship at Stanford, run the 4thly Startup Accelerator, and coach startup CEO’s at Miller Center.

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