It’s always been about branding. But now it’s about branding the CEO. — I grew up in a world where the biggest brands were Kodak, Coke, Xerox, Sears, and Chevrolet. Today the biggest brands are Elon Musk, Bill Gates, Warren Buffett, Marc Andreessen, and Richard Branson. The point is that we’re in an era today where the brand of the CEO is at…